Kim Dushinski

Mobile Coupons More Successful than Predicted

Mobile Coupons More Successful than Predicted

Earlier this week I sent out an email announcing that one in four mobile phone users will redeem a mobile coupon in 2014. Today I discovered eMarketer has revised that prediction. Now they say that one in three smartphone users […]

一本之道高清在線不卡視頻:New Business Model Idea

Since the first edition of my book (The Mobile Marketing Handbook) came out in early 2009, people have been asking me how to start a business in mobile marketing. Last week I discovered a new idea to add to my […]

Near Brilliant Campaign turns into Mobile Spam

In what could have been a brilliant marketing campaign, Heartland Jiffy Lube found out the hard way that mobile marketing must be integrated with other marketing methods in order to be successful. As noted by Derek Johnson of Tatango, “TextMarks […]

Free Call – Mobile Marketing Biz Questions Answered

What is your biggest question about starting or growing your mobile marketing business? I get dozens of emails and calls every week from people who are just getting started in a text messaging business or want to start doing mobile […]

Super Bowl XLVI had MOBILE commercials!

For four years in a row I have watched the Super Bowl commercials with a specific plan of action – to critique the ads that have a mobile call to action. I have sat ready to participate with my mobile […]

一本之道高清在線不卡視頻:Cute QR Code at Jamba Juice

Mobile Marketing in the Wild: After school yesterday, my daughter and I went to Jamba Juice. I spotted a really cute QR Code on the wall. The giant strawberry with a QR Code embedded in it was calling out to […]