MOBILE MARKETING ARTICLES (Insight)

I started writing about mobile marketing in 2007 (before the first iPhone came out) and my book, The Mobile Marketing Handbook, was one of the first books published about mobile marketing. This?is where I share my insights about mobile marketing from the early stages to today. Check it out…

What a Load of BS, this is NOT Mobile Spam

If you know me at all you know how firm my stance is against mobile spam. I have been known to tell students in my courses and attendees at my speaking events, “Do not send mobile spam. If you do […]

Super Bowl XLV Mobile Commercials …or Not

In my third annual Super Bowl Mobile Hits and Mobile Misses analysis I am going to start with the mobile misses – pretty much all of the advertisers. I sat there watching each commercial with anticipation and my cell phone […]

Costco Does Mobile Right

一本之道高清在線不卡視頻:Costco Does Mobile Right

Two of my favorite things in the world have come together – Costco and mobile. And I am so happy to share all the ways that Costco is doing mobile right and a couple things I wish they would do […]

7 Tips for Starting Your Mobile Marketing Business

If you are just getting started with your mobile marketing business, you might find these tips helpful. Learn the basics of mobile marketing first. If you jump in without knowing some of the most basic requirements and regulations you could […]

Mobile Marketing is Ripe with Opportunities

Mobile Marketing is Ripe with Opportunities

My 4th of July mobile marketing challenge was a huge success. People participating found mobile marketing happening and were so excited to be focusing on the opportunities in mobile. Interestingly, it seems that the opportunities are what we found the […]

My mobile marketing challenge to you

My mobile marketing challenge to you

My dad, Jack Randall, (pictured here with me on the 4th of July 2008) actually sparked this challenge by calling me excitedly to tell me that he saw that Walgreens has mobile prescription alerts. It may not be an exact […]

Beefy Mobile Spot

一本之道高清在線不卡視頻:Beefy Mobile Spot

While driving my daughter to school today I heard an awesome mobile campaign on the radio. It was a commercial for beef, as in “it’s what’s for dinner.” The 30 second spot featured Matthew McConaughey talking about beef. If you’re […]

Sears' Excellent Mobile Coupon Campaign

Sears’ Excellent Mobile Coupon Campaign

I was walking through my living room the other day and a Sears commercial on TV caught my eye. I noticed they had a text message offer on the screen. Since I am always looking for mobile marketing campaigns “in […]

Podcast Interview: Kim Dushinski on Mobile Beyond

Podcast Interview: Kim Dushinski on Mobile Beyond

I was interviewed last week by Brian Prows of Mobile Beyond for his excellent mobile marketing podcast. He interviews a lot of great people in mobile, like Michael Becker and Mickey Alam Khan, and I was glad to do the […]