RESOURCES

There are tons of great resources available about mobile marketing. Here are some of the best, compiled for your convenience.

The Mobile Marketing Handbook (Second Edition)
A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns by Kim Dushinski

The first edition of The Mobile Marketing Handbook was published in 2009 and at the time was one of a handful of?books about mobile marketing available anywhere. This second edition came out in 2012. Yes, that was a lifetime ago in mobile marketing time, but many of the strategies presented in the book are evergreen and helpful even now. Well worth a look if you are just starting to figure out mobile and how to use it in your marketing or for your customers. .

 

Mobile Presence Podcast
Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discusses current topics regarding mobility in a world increasingly without wires. Hosted by Peggy Anne Salz and?Shahab Zargari, it gives a fresh view of what’s going on in mobile. Great interviews about mobile and cutting edge tools.

Mobile Mixed, Greg Hickman

A blog, a podcast, a plethora of mobile marketing information. Seriously, tons of great stuff here and I know Greg Hickman personally. He is the real deal in mobile marketing. Check it out now. You can thank me later. ?.

Communities Dominate Brands, Tomi Ahonen

Don’t let the name throw you off track. This blog is the largest free source of statistics and data on the mobile and digital industries compiled by Tomi Ahonen, one of the mobile industries’ most prolific writer. Some of his blog posts could be short books. Seriously. have a cup of coffee ready when you check out Tomi’s blog. You’ll be able to spend some serious time there absorbing mobile. .

Articles from Mobile Marketing Profits:

Mobile Coupons More Successful than Predicted

Mobile Coupons More Successful than Predicted

Earlier this week I sent out an email announcing that one in four mobile phone users will redeem a mobile coupon in 2014. Today I discovered eMarketer has revised that prediction. Now they say that one in three smartphone users […]